Our brand began in the small city of Halifax, Nova Scotia. Which is a golden coast all on its own. We started because we wanted to provide an edgier and more fashionable way to represent our city. All the other brands were either too generic or just plain unattractive. Our logo design started with three elements, a palm tree (golden coast), a sailboat (for our roots), and a name (Halifornia). After many sessions in the drawing room, we walked out with our current logo. Something beautiful yet sutle. That is also why we only sell two colors of apparel with only two logo placements. White and black - heart and center. We've embraced the saying that more is not always better. We couldn't sacrifice our mission for the sake of fitting in. If you'd like to be part of something new, something edgier, and something local.