THE REVOLUTION OF STEEL Eyepetizer has filled a void. Plastics with important shapes have dictated the rules for a long time in a process that seemed, if not irreversible, at least lasting. Traditional coloured lenses on bold frames, plastics in classic shapes. And then Eyepetizer. Steel, lightness. Delicate pastel coloured lenses and shapes of yesteryear. Here is the revolution of ultralight steel frames, in a classic silver, gold and gunmetal finish, and those two different end tips immediately redefine the codes of recognition and the uniqueness of the brand. THE TASTE OF LIFE IN COLOUR No-one thinks that it has been revolutionary, but everyone thinks that they would have liked to have done it. This is colour for Eyepetizer, the essence, the matrix that redefines priorities. The eye is plunged into always different nuances because for Eyepetizer sunglasses are not only about protecting from sun rays, but should also dress, decorate, and make the sight always new. The colours evolve depending on the season and the themes of the collection, but they represent the heart of the project. THE HISTORY OF EVERY COLLECTION It is known, revolutions never have a single face, they arise from a combination of intentions and attitudes. This is why packaging is never the same. Each collection has its history and a dedicated graphic created ad hoc to represent codes and quality to express inspiration and narrate its birth. They are born as stories of a life in colour in a continual flow of stories that evoke worlds. MISSION AND VISION: REVOLUTIONISE THE MARKET/ACCESSIBLE LUXURY Eyepetizer was born to revolutionise the market. In its approach there has been no caution and strategy, but passion and vision. The dream, real, by Eyepetizer, is the concept of accessible luxury. The quality of research and style with a masterly choice of material and ability for optimisation in the production phase, allowing delivery of a quality product at an absolutely democratic price.