Serving Older Adults of Southeast Wisconsin, Inc., also known as SOA, is a new Wisconsin non-profit organization founded in 2018 by a team of experienced and passionate professionals dedicated to serving the needs of older adults. With decades of collective experience in providing older adult programming, SOA founders developed the organization as a means to provide proactive and positive approaches to aging. In doing so, we strive to help older adults maintain optimal health and independence for as long as possible. Our hope is that older adults will spend more of their years supporting their needs socially, financially and physically while adding value to their families and communities. We also run five senior centers in the Milwaukee area funded by MCDA.