d’you was born out of a hope to dismantle the chemophobia that has deeply penetrated the beauty industry. We have a science first approach that is not only the foundation of our brand, but is amplified in our formulations. Backed by rigorous R&D and market research d’you makes innovative and high performing skincare products that address a market need. d’you pushes for an informed approach to beauty and launches 1 product at a time with an aim to not encourage hyper-consumerism.