Kalchi is a unique DIY food brand. Kalchi products focus on bringing convenience to your Kitchen by reducing cooking time. We empower individuals to prepare delicious restaurant like meals in less than 10 minutes. Everyday a woman cooks atleast 3 major meals. An average woman spends 2 hours daily in food preparation. Our RTC gravies are convenient & are safe for regular consumption. At 21% India has lowest female participation rates in the world. By choosing Kalchi as her food enabler she can free up 700 hours in a year. With this freed up time, women can secure employment and become financially independent Women contribute 18% of total GDP of $3.2 trillion. We are losing $1 trillion because of lack of women employment due to their time spent in cumbersome cooking. With millions of jobs secured and millions of customers empowered, we will create a huge social and economic impact on the country’s GDP. Our innovative products include ready to cook Gravies and ready to eat Spreads. The first of its kind protein spreads promote balanced nutrition. With different flavours the products serve the taste buds of whole of India. They are cooked in kitchens in the most traditional methods thereby retaining the authentic taste. Free from artificial colors and flavors the products are safe for regular consumption. The target customers are newly married couples, Families having young children, and working singles. The B2C market of ready to-eat and Ready to-cook products is $3-$4 Bn and the serviceable B2B market is 4 $Bn. At early stage, focus is to supply to large B2B clients including Railways and caterers, hotels & restaurants. Being consumer driven, Kalchi’s focus is also on B2C revenue model. We have more than 10,000 customers on our own platform. Ecommerce, third party marketplaces, offline retail are the key drivers.