First impressions count. However, making a lasting impression is more than merely following trends or acquiring a wardrobe full of expensive designer labels. It means developing an individual sense of style to improve one’s image, regardless of age, wealth or gender. Purple Eagle Founder and CEO, Carin King is one of Europe’s foremost style consultants. An award-winning businesswoman, former catwalk model and public speaker, she is sought out by leading figures in international business and the arts for her ability to provide simple but effective advice on better all-‘round personal and professional presentation. While personal shoppers might temporarily change someone’s look, Carin works with clients to alter their outlook and so provides a lasting style both for men and women which is as much about the thought as the tailoring. Whether on a project basis or as a retained consultant, working one-on-one or with groups, her method extends much wider than the wardrobe, encompassing art, culture, cuisine, design and travel. “I believe that style is more about the brain than the brand,” she says. “It really can be used to secure jobs or simply inspire confidence.” Carin’s approach has won the approval of individual and corporate clients in top-level sport, entertainment, the law, finance, property and the pharmaceutical industry. It has also seen her sought out by world-renowned business development specialists and innovation think-tanks for her assistance and input.