The Surf & Boardsports Industry Association Inc (SBIA) is a non profit organisation, founded by, and run by Surf & Boardsports Retailers and Industry Brands. The association serves as the preeminent voice on a grassroots level with manufacturers, suppliers, and other associations. The SBIA is run by its members, who through the elected Board determines policies and sets strategic goals. The Board is directed and maintains its strength and focus through the input of its members and is the public voice of the Association. The Association’s vision is to “Support the development of the Surf & Boardsports Industry” and does this through it’s Industry Awards, forums, summits, research and communications.