Morena the Label is a clothing line that celebrates sun-kissed skin, body positivity, and everything in between. Morena, in Filipino, is a word used to refer to dark-skinned women, or women with brown skin. Having dark or brown skin has long been looked down on in Filipino society, generally believed to be undesirable, less attractive, or just something to be ashamed of. Morena the Label takes that archaic beauty ideology and challenges it by empowering Filipinos to wear that label on their chest proudly, embracing their sun-kissed skin and everything it else it stands for.