User Pathways was initially the blog of James Kelway, that over time became the home of his free e-book 'Six Circles'. These six core concepts of digital products have been the foundation of his work - some of which you can see on the website. With nearly 30 years of experience working in digital design he has worked in start-ups, agencies and large corporate ventures. During this time he has gained a large network of specialists that can offer their services to a wide range of engagements. Now through User Pathways Consulting, he brings his experience and network to the market to offer a new perspective to this established area of product and strategic design. Some of the projects he has led and has been directly involved in; - Design system framework and roll-out plan for an international bank - Concept, design and build of an online application system for foundations' grant giving that achieved seed funding - International retail experience for leading consumer technology company - Product strategy, UX and design execution for P2P mobile payments app - Trading floor UX design for international investment bank - Strategy and design for online auction app - UX strategy for international retail buyer app - Winning tenders for public services for citizens digital security - Establishing design operations for a national TV company Aside from project work his consultancy has covered change-management tasks, digital transformation across organisations and also establishing training and career development for a large array of different digital product specialists.