fifteenminutes is passionate about Reputation and the power it has to make or break success. Based on Andy Warhol’s generation-defining quote, “in the future, everybody will be world famous for fifteen minutes”, the business delivers sound and effective strategies for making the most of success. fifteenminutes was created by Fiona Fenwick, following an extensive career in media and public relations both in major international companies and sporting organisations as well as an extensive career in sports governance. Fiona identified a real need for a greater understanding of the real value of reputation and brand – both to the individual or organisation and to the financial bottom line. Give yourself, your teams or your organisation, the competitive advantage by understanding the real value of a well managed brand and reputation.