Tactical Marketing Automation (Tactical MA) was founded by Philip Bosley, the former Lead Marketing Automation Strategist for Act-On Software. With nearly 20 years of marketing experience, Philip was able to assist thousands of customers with the design and deployment of their marketing campaigns. Throughout his career, Philip developed methodologies that increased lead generation efforts by more than 700%. As a consultant and trainer at Act-On, Philip brought these strategies to Act-On customers, employees, and trained more than 200 agencies to deliver the same. In 2015, Philip founded Tactical Marketing Automation as a hobby, simply to provide free advice and guidance to other marketers. Due to the volume of requests to hire Phil as a consultant, Tactical Marketing Automation became a full-service marketing consulting and tactical execution agency in January 2018.