We’re an advocacy association that works tirelessly to advance the interests of our members – more than 3,500 North American agriculture, industrial, forestry and outdoor equipment dealers. Every day, in everything we do, we never take our eyes off one essential question: will it help the dealer? NAEDA members have access to value-added products and services that help them grow and be successful, in three key areas. We are here to Advocate, Elevate, and Educate! Formerly SouthWestern Association, merged Sept 1, 2014, with Canada West Equipment Dealers in Calgary, as Western Equipment Dealers Association. October 1, 2015, WEDA merged with Pacific Northwest US Association in Salem, OR. SouthWestern Association, founded in 1889, was established by a progressive group of independent hardware and farm implement/mercantile dealers to help increase their profitability and solve common problems. While the Association's scope of interest has evolved over time, the basic concept of working together for the common good remains the same.