Integrated Interest brings together the best of both worlds, your email sender (platforms like MailChimp, Constant Contact and DotMailer to name a few) and your CRM/Management Platform. 'ii' create the perfect platform for keeping your sales and marketing in contact with your client base, as well as the most up to date information. With extensive syncronisation of data between the email sender and the CRM/Management Platform, you will see customer activity fed through from your CRM/Management Platform. Integrated Interest syncs daily to a master list in your email sender to which you can segment, and target contacts with emails, e-newsletters and automated messages. Allowing you and your team one view on your online Sales and Marketing communication and reporting.