The mission of The Council of Urban Real Estate (CURE) is to pursue diversity and inclusion within the commercial real estate, land use and development industries, while empowering emerging real estate professionals Founded in 1990 as the African American Real Estate Professionals of New York, Inc. the organization was formed to advance African-American professionals and businesses in the real estate industry, advancing real estate development in African-American communities and developing awareness of African-Americans in real estate related subject matters. Since then the organization has grown to over 700 members in the New York City metropolitan area, spurring chapters in Washington D.C, Boston, North Carolina and Atlanta. As a non-profit solely dedicated to the interest of Afrlcan-Americans, our work to sustain our mission of inclusion and diversity obligated us to critically examine the manner in which we operate and to reinvent ourselves to ensure continued relevance, impact and value to our broader stakeholders. In 2014 we embarked on a major rebranding of AAREPNY, to expand our brand and the positive impact it has had on our stakeholders. New programming will address real and often overlooked issues facing minorities and women and their pursuit of leadership within the real estate industry. Ultimately, the true power of CURE will lie in the hearts and minds of the ever increasing number of diverse real estate professionals that we serve, and the broader industry where they and valued stakeholders act as ambassadors, carrying forward the message and vision of CURE