WE CREATE COMPELLING CONTENT. SO… WHAT IS “CONTENT” ANYWAYS? It’s little bit of insider language that simply means all the different ways we bring your story to life. Think of your story as paint we pour into different buckets, each with its own unique color. Books, online learning experiences, scripts, videos, speeches, training materials, curriculum, PDFs, email opt-ins, posts—the “colors” are limited only by technology and imagination. And it includes the core of your brand story—your messaging and visual identity. Our relationship begins with understanding your purpose, passion, and ideal audience so we can tell your story well. WHAT MAKES CONTENT “COMPELLING”? Our proven approach isn’t for everyone. If you want words cranked out haphazardly, we’re not the partners for you. But if your message matters enough to get it right, we can help you communicate in a way that resonates. We first seek to understand your audience—and what they want and need. Then we leverage proven story-telling techniques and fresh, engaging approaches to connect with people and empower them to take action. HOW DO YOU “CREATE” CONTENT? It’s magic. Well, not really… but we are super intentional about bringing fresh ideas and original perspectives to every project. We even structure our workdays to protect time to focus and foster creativity. Our proven StoryCreation Process blends art, science, and innovation (and a little pixie dust!). It always includes these three steps: 1—Question. We go deep to discover the story that lies beneath the obvious, never assuming or trying to fit your story into our box. Instead, we intentionally think outside the box to add value to you. 2—Connect. Our StoryArchitects collaborate with you to add value to your story, drawing in fresh ideas and designing a content plan that takes your message tot he next level. 3—Communicate. Our StoryArtisans craft your content with precision and care to be sure your audience receives the message you want to