The Big Idea: Chooseology is an eCommerce shopping simulator that measures respondent behaviors and engagement with concepts in a real-world online environment. It serves as a powerful “shopping exercise” in conjunction with a qualitative interview. How It Works: Send your participants to the simulator where it measures over a dozen engagement metrics. Armed with this information, you can direct your questions and probes to understanding the exact concept elements (copy, imagery, pricing, and more) that drives behavior. Because Chooseology is a simulated exercise, participants are better equipped to recount what was going through their head as they navigated the simulation, and why they did (or did not) “purchase” the test concept. For your clients, provide them more actionable information on the concept elements that should be improved and supplement your qualitative report with some behavioral metrics. About Us: Chooseology, Inc. is a software company founded by Kip Creel, a thought leader and entrepreneur in the market research space where he's worked with many large brands. Kip is President of Standpoint Group, an Atlanta-based custom market research agency. Learn more at: www.chooseology.com.