As the first branded pet company, we're revolutionizing an archaic industry by creating stylish accessories, functional products and high-quality food. We think everyone deserves to have their pet products match their personal style and lifestyle. And we think finding your pet items should be easy… and even fun. The company designs, high quality, trend-driven and functional pet lifestyle products, including apparel, collars, leads, harnesses, beds, and carriers. Our direct-to-consumer business model is augmented by one brick-and-mortar store in New York City alongside a retail strategy that includes pop-up stores all over the world. We are also sold at leading retailers such as Petco, Chewy, Bloomingdales, Selfridges, Nordstrom, Harrods and Saks. Founded in 2016, the company is headquartered in Los Angeles.