The Mental Health Coalition was formed with the understanding that the mental health crisis is fueled by a pervasive and devastating stigma, preventing millions of individuals from being able to seek the critical treatment they need. We envision a world in which mental health is not associated with stigma, shame or judgement and all people feel empowered to openly discuss and address their individual mental health needs. We are a coalition of the leading mental health organizations, brands, and individuals who have joined forces to end the stigma surrounding mental health and to change the way people talk about, and care for, mental illness.