The global shift towards urbanization and digitization has escalated the demand for reliable mediums of data transfer. Visible Light Communication (VLC), leveraging the advancement of LED lighting in energy efficiency and IoT capabilities, is primed to revolutionize nearly all sectors that require communication. LI-TAG, a Miami based tech startup, has developed a proprietary technology that utilizes LEDs light frequency to provide a fast, secure and efficient data communication protocol, setting the core of a wide range of scalable business solutions aimed to solve industry specific problems. Li-Tag first solution in the pipeline, currently in pilot, aims to help retailers facing a major digital transformation driven by growth of e-commerce and other technology factors such as IoT, AI, big data, voice enabled functionalities, hyper personalization, new payment platforms, etc. Li-Tag has developed the first ever pricing automation system that adopts Visible Light Communication to transfer pricing data from the store server to digital shelf tags, utilizing the existing LED infrastructure, hence delivering the most secure, fast and cost effective way to manage thousands of digital tags per each store at the same time. Moreover by replacing paper pricing labels with smart shelf tags, retailers are able to leverage dynamic pricing and capitalize on promotional opportunities, update prices instantly and accurately across all their selling channels, reduce labor costs and prevent perishables spoilage, resulting in billion dollars efficiencies.