WOW is a British company and one of a new breed of toy companies totally committed to innovation, design and quality in the pre-school area. We pride ourselves in our product development and understand instinctively the ingredients that make great toys. WOW was set up by Nadim Ednan-Laperouse in 1997 with just 4 great toys. His vision was to create the very best toys available to young children; there would be no cutting corners, and great design, safety and durability of the toys would prove testament to his promise. To do this WOW ensures all its toys are extremely safe and durable. Only the highest grade raw materials are used and it employs rigorous quality control procedures to preserve its high standards. Currently, WOW toys are sold in the UK and in over 60 countries worldwide.