There's a famous study of a journalist who bought a bunch of household items on eBay for £120. He then re-uploaded the same boring items on the same platform; but this time, he shared a story about each one in the description section. He ended up selling those items for £6000. Stories stick. They evoke emotion, inspire action, and make things way more memorable. It's likely that everybody's telling you to 'incorporate storytelling' in your hospitality business's branding and marketing. But these are all pretty words; where does one even begin? Well, the answer to that question is 'right here'. Begin right here. With Neely Khan of Neely There (as well as a cool group of designers, developers, and tech studs). Even if you don't commit to a project nor long-term commitment, you're guaranteed to feel inspired to use stories more often. That's a Neely promise.