Have you ever felt that you just did not get the return on your marketing investment? You may feel better (or worse) to know that you are not alone. Most companies have wasted close to 60-70% of their marketing investments. The biggest reason is that most companies are sold marketing products. An advertiser will only be able to sell you advertising, a web designer/programmer a new web site, PR will sell media and so on. It doesn't matter what your business problem is. Each discipline will have you believe, rather NEED you to believe, that their service will solve your problem. Even in cases where it doesn't. The problem is they're all focused on the tools used to solve a problem and not the problem itself. Most strategies are missing a critical piece; THE QUESTION. That's what we do. We work first to define the critical question that needs to be answered to solve a business problem or take advantage of an opportunity. Mareketing is easily the most powerful engine in your business and most often misused and inefficient. THE QUESTION leads to great ANSWERS and reveals the most powerful tools needed in your marketing strategies. Then we help implement... as part of the team and not a professional spectator.