LODING is a company based out of Paris, France that specializes in shoes and high-end clothing for men. Our original concept is based on giving our customers the highest quality at the most competitive price. Our range of LODING branded products consists of shoes, shirts, ties, belts and additional accessories, including shoe care. LODING aims to provide transparency to its clients and stick to the concept of luxury at an affordable price. In fact, all of our prices are fixed. LODING doesn't do promotions and/or sales. As such, prices will remain be the same throughout the year. In 1998, LODING was established by Mr. Michel Gozlan, creator of the store brand Mario Dessuti. He opened the first location at 23, rue de Berri in the 8th district of Paris. For the last 15 years the LODING network has grown to over 68 stores. We have always believed in providing great customer service in a comfortable yet sophisticated environment.