Approaching new merchants to switch them from their current processors has been a challenge for credit card processing companies because the savings where not enough to go through for the business to changing their work flow or banking. Most merchants offer a small introductory price point such as 0.59% processing rate. But, they don’t explain that it’s only on debit cards, nor do they explain rate creep, which is after six months their rate will creep up to the max until evaluated again. Additionally they may not explain interchange rates and hard cost. This process angers customers and they switch over to another processor who does the exact same process. Our advantage is we are truly a zero-fee company who benefits most with the more funds we save a business. The current processors are vulnerable because of bad customer experience and small savings. We come along and change the game by removing all fees including interchange fees.