HERA Clothing is an eCommerce, fashion apparel brand/retailer based in Cheltenham UK. Hera London designs and develops its products in the UK, manufactures in the Far East and Europe and then ships directly to its customers from the Hera London eCommerce store. Launching in 2015, Hera London soon became known for its iconic skinny jeans, oversized t-shirts, and loungewear, collecting a loyal customer base, and attracting ambassadors and celebrities such as the Geordie Shore cast, Brooklyn Beckham and Sofia Richie, as well as launching a range of product within Selfridges London. These elements contributed to significant growth in revenue and profits, enabling Hera London to reach a turnover of over £5million in 2019. In October 2021 the ex-Chairman and now Executive Director of Gymshark Paul Richardson purchased a majority share in Hera London with the mission to capitalize on the work done by the previous team, create significant company growth, and improve brand equity. With a new management structure Hera London has ambitious objectives to continue its growth to £100m over the next 3-5 years. With these key objectives in mind, Hera London has engaged The Growth Foundation, a proven eCommerce growth consultancy (Gymshark, Ruroc, The Hut Group, Schuh) and Fostr a premier Shopify Plus Agency, to help Hera London scale-up.