Niseko Tourism (also known as Niseko Promotion Board) was established on 7 September 2007 to fulfil a need for tourism promotion across Kutchan, Rankoshi and Niseko towns. The vision of Niseko Tourism is for Niseko to become Asia's premier year-round, resort lifestyle destination. To ensure the sustainability and continued growth of this tourism economy, Niseko Tourism brings its members and the region together, presents a clear strategic road-map and creates a unified promotional position.