Since 2004, our mission has been to create engaging experiences through key account management, superior promotional execution, brand and trade education exchange and local market industry expertise. Our field marketing team reaches retail channels by building and supporting beverage alcohol brand programs in the On and Off Premise environments. Our ultimate goal is to “Win at the Point of Purchase.” Our beverage alcohol clients win in the retail environment because we: • Deliver consistently exceptional brand experiences • Build strong partner relationships with total business transparency • Provide flexible and collaborative brand solutions • Hire dedicated staff to support client portfolio • Emphasize best-in-class training, development, and coaching • Focus on program metrics, financial back-of-house and reporting systems H.U.S. Strategic Marketing Inc. is a division of The Hive; we're also known in the industry as HUS Activations.