Are you looking to make a fundraiser announcement? Launch a game-changer partnership? PR that is heavily focused on earned media will do the trick. Early-stage African startups (pre-series A) usually first consider PR when they have a newsworthy announcement. With this in mind, I recommend a laser-focused PR campaign. I help clients maximize exposure from their news with placements in international, regional, and local media to connect with target audiences. Working together, we will discover your powerful stories and insights, packaging them in a way that will grab journalists’ attention. With a fixed project fee, pegged to milestones, this approach is good for companies new to PR, those building out their marketing and/or communications teams, and for post-seed/pre-series B startups who are working with a publicist for the first time.