I believe good design is smart design. Whether it be a personal project like invitations or a marketing need for your company, the design needs to not only look nice, but needs to send a clear message. Each project has a need and an audience. Once we establish the need and target the audience, the fun part can begin. I have been in the graphic design industry for close to 10 years. My background has allowed me to work on everything from logos, marketing collateral and invitations, to graphics for museums. I have worked with both large and small companies as well as with individuals for personal projects.