JSC is a research agency dedicated to uncovering today’s needs (insights) and reconciling them with tomorrow’s needs (foresight) to help seed and shape strategies, ideas and executions with enduring power. We believe that research is a critical tool to help inform and optimize the developmental process of brand and innovation strategies, concepts and executions. Insight , a critical step in the process, helps us understand current motivations or pain points. However, the rapidly changing pace of our world today requires a more dynamic view on insights. Layering foresight on top of insight can help frame different questions and ultimately identify richer, more forward-looking opportunities. We call this philosophy SOLVING FORWARD.