With the objective to present young, fresh art, our fairs aim to excite new target groups for contemporary art by transcending the elitist art fairs and their speculative, often exclusive, pricing policies. With a distinct focus on contemporary art production, the Discovery Art Fairs provide a direct insight into new trends and new positions of the art world, frequently introducing new faces to the visitors. With an open, spontaneous atmosphere, the fairs place a special value on the multilateral discussion and exchange happening between visitors, artists, and gallerists. As a result, the Discovery Art Fairs provide a diversified and unique art experience to the visitors, outside of the conventional museum and gallery scene. Every year, around 100 international exhibitors take part in each fair, showcasing their program to around 10,000 art lovers and collectors. Their road of art discovery is marked by a special inclusive feature, as artists, galleries and project spaces exhibit next to each other, requiring an equal amount of attention. In such a welcoming, multiform environment, each visitor is inspired to embark on a quest and actually discover a new favorite piece of art at a moderate price.