You cannot bullshit an engineer. That’s why your content has to be technically superior. To be authentic and resonant, your subject matter needs to be articulated by an engineer — not a marketing intern, not a tech enthusiast, but a real EE with professional experience designing hardware and software at the enterprise level. The only problem is that most engineers don’t think like marketers, which causes creative imbalance: highly technical, minimally viral content. Technical content doesn’t have to be dry and uninspired. In fact, behavioral statistics and campaign results show that tech audiences spend more time consuming content that is thoughtfully designed, such as infographics, interactive white papers, and videos. Appropriately designed content is proven to drive engagement, lead gen, and conversions. Elevated Studio was created specifically to shape decades of combined EE and IT experience with world-class creative to produce the most engaging content online, in print, and on air.