Everything started with music, with a band, and an introduction between Julien (guitar player) and Nicolas (bass player) leading to a complementary and strong friendship. Julien is a good customer of a shop in Paris's Pigalle area, a shop called Effect Center and specialized in effect pedals, which he acquires in 1999. Within his company, he also starts a distribution activity in 2001 under the name Filling Distribution and Nicolas joins him in 2002 to develop it. In 2005, they partner to launch the company Filling Distribution dedicated to this distribution activity in order to develop new brands, all while expanding their team every year.In 2010, Filling Distribution's activity expands beyond French-speaking countries and into all Europe, as a result a unique alliance is created in 2016 with Danish company Audio Distribution Group, also allowing the company to add Audio brands to its portfolio. Both companies in the alliance share the same vision and strengths: we are passionate musicians who care about the quality of products as much as human relations.