RLA was formed in June 2010 in response to consolidation in a wholesale market that believes bigger is better. RLA's goal is to develop relationships where the focus is on partnerships that support mutual growth by providing value added services. The principals and associates at RLA use their strong technical skills, market savvy and personnel relationships to support retailers by offering an organized approach to successfully access the wholesale market including insurers in the United States, London, Europe and Bermuda. As you develop marketing plans, they will offer wholesale market intelligence to enhance your efforts knowing they are most often expected to be in a supporting role but they can step up and lead the marketing effort when needed for extremely complex or difficult insurance placements. The principals are young and dynamic and understand that their extensive experience and a little hard work will result in positive outcomes for them and their partners. Their only commitments are to their partners.