A JV between Intela and DOT loves data, Play in the Grey uses a combination of machine vision and data science to process game footage in near real time and automate the analysis. Sport as entertainment is driving demand for real-time analytics delivered at a finer grain than what is currently possible. Play in the Grey have found a way to automate the delivery of real-time analytics using a combination of MACHINE VISION and MACHINE LEARNING, whilst ensuring accuracy through avoiding human interpretation. This platform will assist analysts in ensuring their insights are delivered with greater speed and accuracy.