RÉDUIT began in 2019 in Neuchâtel, Switzerland, with the dream of creating extraordinary beauty products. RÉDUIT teamed up with OBJ, experts in drug delivery technology, to bring you beauty products powered by science. RÉDUIT and OBJ are both part of Wellfully, a group of companies whose core purpose is to use technology to enable us all to live smarter, more sustainable lives. In French, ‘réduit’ means reduced. That's exactly what we are doing; we are reducing packaging and time to amplify results and efficacy. RÉDUIT’s mission is to bring you smarter, superior, and more sustainable beauty products without compromising on quality or innovation. By combining a precision delivery system with highly concentrated ingredients, RÉDUIT’s treatments are able to bring your hair exactly what it needs, where it's needed most. RÉDUIT encourages creativity, diversity and the confidence to think outside of the box. We want to challenge and motivate our team so together we can positively disrupt the beauty industry.