When Can I Stop is a digital analytics consultancy created Alec Cochrane. It focuses on all areas of digital analytics, including analysis of data to provide actionable recommendations to improve performance, measurement framework and KPI setting, implementation of analytics tools and management of teams. Experts in Adobe Analytics, Google Analytics (Universal Analytics and GA4) and a host of other analytics tools, implementations have been completed through traditional methods and tag managers such as Google Tag Manager (GTM) and Adobe Launch. Clients include working directly (Marks and Spencer, 1st Central Insurance, The Trainline, Domestic and General, plus more) or through agencies to help grow their business with clients (CACI, LeapThree, DMPG, GTB/WPP, Blue Latitude, Sapient Nitro, Pinelink – working for Ford, Investec, Eli Lilly, Laithwaites, Skipton, BT and more). Experienced in CRO using tools such as Target and Optimizely for full test cycle (ideation, test creation, audience creation, implementation, analysis and recommendation of future tests based on results).