Sh.Vidya Sagar embarked their ride into the Basmati rice business by setting up the rice plant in Dasuya, Punjab, India, since 1970s. Today his son, Mr.Ashok Chugh, by his hardwork and endurance in running the industry, has almost completed 4 decades in rice enterprise while expanding its tentacles in Canada! Mr.Chugh has built a top popularity in the rice line of business. Now-a-days, his commitment, passion and strength has constantly grown and encouraged other entrepreneurs. Paras Chugh, Masters in Electrical & Computer Science from University of Windsor, Canada, worked in IT industry for last 5 years, will be operating at other end of the globe to make the dream come true of serving the best quality Basmati rice to people living in multi-culture society. Along with him, his wife Mrs.Preeti Vasudev Chugh also joined as COO of the company focusing on marketing & advertising strategies. The motive of the Company is to build strong relationship with the consumer by delivering THE BESTEST OF BEST!