People who control strategic assets at an economic turning point make fortunes. Think railways, steel, oil, the internet, data. We are at a turning point. Sustainability is becoming the core DNA of companies and reshaping the financial markets. Carbon is the default measure of sustainability. Carbon markets are starting to organise outside the realm of Governments. Carbon is shifting from being a taxable output to a tradeable balance sheet asset. For the first time we have a global carbon index as a benchmark to allow the private capital markets to operate and expand. Carbon demand will skyrocket along with carbon pricing over the coming decade. Soil carbon is the fastest and most cost effective way to create high volumes of new carbon credits. CAS has aggregated technology, the network and knowhow into a unique business model for it to be a market leader in soil carbon generated credits. It will take two years for CAS to build a pipeline of product to feed into the new global demand for carbon credits. In the interim, off market trades and other features within the CAS model means it generates revenue and market share ahead of competitors.