CBS is based on the idea that small businesses often struggle to build a memorable brand presence in both the digital and traditional marketing arenas. Founder Samuel Boyd has always had a passion for design. While in college, Sam worked full-time, as part of a marketing design team for a Health Information Exchange in Upstate New York. In 2019 Sam became marketing manager for RDerwin Litchfield. His accomplishments include a logo refresh, a website redesign along with a newly designed and implemented online shop for the website. At the same time, Sam realized it was the perfect opportunity to branch out and start his own freelance graphic design and marketing firm Custom Brand Service.