BASE is a sports marketing agency based in Pully, Switzerland and operating in over one hundred countries around the world. The company represents and manages live events, broadcasts and branded entertainment experiences, as well as production and distribution of sports media and content. BASE also specializes in sports leagues development, marketing and licensing for sports organizations and institutions. BASE is the commercial arm of the WBSC (World Baseball and Softball Confederation) and has the mission to create value, leverage WBSC’s commercial properties and create new assets, expanding the awareness of the WBSC brand, and increasing engagement of baseball and softball fans around the world.