In an era, in which a majority of firms offer analysis of your buisness through the numbers, the data, and the product you offer. A lack of focus on the people that make up your buisness or brand is all too often evident. The same product, the same service, the same goal, the same team, can be impacted by the leadership that moves or hinders them. The science behind what made your buisness successful, the numbers, the bottom line, the prospecting, the clientele, etc. can all be summed up as the science behind your product or brand. The art, is the ability to motivate, inspire and influence your people to be passionate and care, beyond simply collecting a pay check, but presenting your product and/or services with desire, and drive. Employees, can be as passionate about their workplace and company focus as the owner of said company. It's about finding the right way to align with your team, your people as individuals, so that they feel that innate desire to push and surpass minimum objectives, to do more than what their 40 hours a week requires, so that a business can elevate and thrive. It's also how you can keep your best people, in a day and age, where this generation of men and women, are not opposed to picking up and moving for better conditions, over better pay. It is especially pertinent, that the leaders understand their role as motivators and those that inspire their teams and individuals. The question you have to ask yourself is, are those leaders in place? And if so, are they being given the tools necessary to elevate their teams?