Founded in 2015 and inspired by Peggy Guggenheim, The Art of This Century adapts her celebrated salons to the 21st century for a private community of international art-minded individuals. Through unique experiences and intimate encounters with the most influential figures in today’s global art scene, art insiders can interact with one another and share their passion for art in exclusive and unusual settings. Since its inception, The Art of This Century lends its support to various creative projects. The aim is to focus on artistic collaboration opportunities between art, corporations, and luxury brands; as well as exclusive exhibitions with a special focus on contemporary art. Via tailored cross-industries events, we offer to our clients’ new possibilities to reach marketing tools and expand their network with a new audience group. Main objectives: ● To expand corporations strategies and events programme through a series of artistic intimate bespoke events at leading public and private institutions. ● To create a ‘lifestyle’ opportunity through special invitations to exclusive art world events including behind-the-scenes tours and encounters with private collectors and influencers in the global art community. The Art of This Century is also promoting the first private museum in Virtual Reality of DSLcollection around the world.