The Asia Toy and Play Association is an association of toy companies focused on Asia and beyond. Our mission is to promote every child’s right to access safe toys and learning through play, while providing thought leadership to promote advocacy work, fair practices and legislation, allowing responsible companies to grow the industry. With strong networks throughout the region, we bring companies and stakeholders together to share knowledge, target industry problems, raise public awareness, and engage with policymakers and influencers to find solutions. ATPA collaborates extensively with other Toy and Industry Associations in Asia, Europe and US.