As the official bookstore on 770+ college campuses, Barnes & Noble College offers unmatched access to half of all college students nationwide through Z360, our comprehensive approach to engaging the Gen Z college consumer. Our team of college marketing experts connects brands with the Gen Z college audience in-person and online through our e-commerce websites and on-campus media channels. We partner with brands and agencies to build Gen Z research studies to better understand this coveted demographic and strategically customized marketing campaigns to establish lifelong repeat customers. For more information on our marketing programs and insights platform, visit bncollegemarketing.com.