Many business owners like you know how to run your own business, but don’t know how to advertise it. There are two options for you: - Hire a marketing professional, or an agency - Learn how to do your own marketing Hire a marketing professional, or an agency This option requires a lot of investments in not only the cost of the marketing professional but also paying for the marketing that is done. If you can afford it – great! But, even if you will hire a professional, it is still important for you to understand marketing basics so that you understand what you are paying the agency for, and determining if it is worth it. Learn how to do your own marketing This option can be incredibly overwhelming. Marketing is a science with a lot of categories: SEO, analytics, design, email, content, social media… The trick is that you do not have to know all of it to start promoting your business. This can be done one step at a time. Just like with a healthy lifestyle, an all or nothing mindset will not lead you to success. Any workout is better than no workout. Every marketing move that you do properly will help your customers find you. Following Hock Hacks won’t help you earn an MBA in marketing. But it WILL teach you a lot of practical tips, tricks, and strategies to promote your business, save money on agencies, and, most importantly, get more customers.