Modus International’s inception was back in 1995 with the vision of serving in the healthcare business. The idea was to provide the best balance between service and support by bringing the latest technology available worldwide to Bangladesh. It was started by, K A Rashid,amarketer with more than 35 years of experience in the health care market sector, most notably in the Multinational Pharmaceutical Company Ciba-Geigy. Modus has been strongly leading the market for the last 23 years not only for their advanced products, but also because of the goodwill they garnered from their extremely superior after sales support. In 2010, Mr. Rashid’s son, Tauseef Rashid, joined the company, bringing forth with him, the thought process of the current generation. His experience in international organizations like UN, World Bank, ADB, and his postgraduate education abroad, namely England, helped him diversify the work flow of the company. At present, combining the CEO’s extensive past experience in the sector, and the brand new ideas of the Director of Marketing, Modus has flourished and expanded to have local branches in Chittagong, Rangpur, and a liaison office in the United States of America, named “Modus International Inc.”