No one ever said retailing was going to be easy! Set on the grounds of one of England’s most popular visitor attractions is a retail gem. Long established expert sales professionals occupy this vibrant retail store offering niche, exciting product. Specialising in ski and winter wear through the winter months this shop transforms in the summer to a kids paradise of fun including paddling pools, kites, bikes and scooters. The staff at Premium Force have over 60 years experience and still maintain a enthusiastic attitude and positive approach. The right product at the right price being retailed across multi channels for an ever changing retail environment. Carefully selected innovative, fashionable and yet ultimately functional product provides a core business strategy as one of the leading independent ski retailer in the south east of England. The business has another division which specialises in corporate work wear, club and school uniform and sportswear coupled with in house printing and embroidery services. No job is too big or small and all are undertaken with precision and accuracy to a high level. The demands of retailing continue and success is based on many key choices including location, product selection, staffing, marketing and display amongst many other key points.