Human Ingenuity, Examined and Applied A renewed approach to answering business questions, integrating both dialogue with respondents and marketing within their respective cultural and social context. Innovation and strategy consultancy informed by: - A solid background in anthropology, psychology and history - Business training and extensive consulting experience in qualitative research - A deep commitment to applied research Open discussion with informants is of undeniable benefit, but working exclusively with what people say without examining what they think or do, only provide part of the story. We get past this obstacle via a range of techniques, methods and analytical frameworks. We observe and listen to people, exposed with all their contradictions and complexities. Sapiens’ approach takes into account real-world experience, behaviours, values and aspirations, to get people right. As trained anthropologists, we know how to look for hidden or implicit assumptions and patterns when considering the large and complex amount of information gathered during fieldwork. Identifying patterns and layers of sense making, we analyze multiple steams of data into clear findings to help provide direction and support problem solving.