Welcome to Be For Innovation, a leading beauty brand and product development agency. Specialising in translating ideas into viable, commercial, successful products for start ups, indie brands and global retailers. We’ll take away the complexity of brand & product development and manage the process to suit out clients needs - from brief to delivery - getting products to market fast. A sister company of Be For Beauty and the creators of The INKEY List, our team is a collective of creative, inquisitive industry experts with a wealth of experience in brand strategy, product development and delivery. Specialists in skincare, colour cosmetics, bath, fragrance & bodycare, we support global retailers and brand owners alike with a flexible, integrated service all focused on delivering the product at the right time.